dyslexia or fruedian interpretation?

So, the other day I was at the gym and I saw this on my way out.

But, to me, it reads "Hug Sale". Before I even have time to think, I think "Wow! That's so nice, they're having a hug sale. I need some of those".

So, my question is: Can I not read?
OR
Do I need hugs?

Yes, I do mix up my right and my left, often. Very very often.

I am also accepting donations in the form of hugs at this time.